Can an app change the way we think about waste?
Too Good To Go started in Denmark in 2015 with one simple idea: connect people with restaurants, cafés
and shops that have surplus food before it goes to waste.
Today, millions of meals have been saved across Europe. Instead of throwing away perfectly good food,
businesses can offer it at a reduced price, while customers help reduce food waste with a single purchase.
The idea wasn’t a new technology. It was a new way of looking at an old problem.
That’s what creativity often looks like: finding opportunities where others only see waste.
That is the kind of imagination IMAGINARI wants to encourage.
🇪🇺 Funded by the European Union. Views and opinions expressed are however those of the author(s)
only and do not necessarily reflect those of the European Union or the European Education and
Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible
for them.
#IMAGINARI #TooGoodToGo #CreativeEntrepreneurship #SocialInnovation #CircularEconomy